Roche: Preparing for the Future of Pharma Case Study
Roche: Preparing for the Future of Pharma
How Roche worked with Headspring to change mindsets, enhance leadership skills and capabilities to get ready for the future of global informatics.
The Strategic Challenge 
Embeding a culture of good decision making
Making ethical decisions isn’t always black and white. A concern facing all 3,300 Clifford Chance fee-earners around the world is insufficient time for reflection, engagement and debate on ethical risks.
Headspring co-designed, in close collaboration with Clifford Chance, a program that aims to bring people together and discuss how to decide what’s right and find the courage to act on those decisions. From. The programme consists of a series of 20 workshops, delivered globally, whose objectives are to:
Ethical Standards
Embeding the firm’s ethical standards into the day-to-day mindset and behaviour of its people.
Decision making
Equip lawyers with the skills to judge what is right especially when the pressure to say ‘yes’ is high.
Courage to act
Empower lawyers to find the courage to act on their decisions, and to help their clients do the same.
Reflect on reputation
Reflect on how quickly a business reputation built over decades could be potentially destroyed.
Selected Educators
A Team of Experts
In order to deliver the results expected by Clifford Chance, Headspring enrolled a team of global experts who truly understand reputation matters:
Michael Skapinker
FT Contributing editor and columnist
Michael writes on business and society, and received the WorkFoundation Members’ Award for his contribution to the understanding ofworking life in 2003 and was named WorkWorld Media Awards Columnistof the Year in 2008. At the Editorial Intelligence Comment Awards he wasnamed Business Commentator of the Year (2012) and Business EthicsCommentator of the Year (2015).
Professor Roger Steare
Coporate Philosopher
A member of the FT | IE Headspring global educator network and visitingprofessor at Cass Business School, Roger develops programmes in ethics,leadership and corporate responsibility. Following the Deepwater Horizonoil spill in 2010, BP incorporated Roger’s ethicability RIGHT framework forethical decision-making into the BP 2011 Code of Conduct.
Dr David Miller
Professional Specialist in Ethics at Princeton University
Before receiving his PhD in Ethics and joining the faculty atPrinceton University, David spent 16 years in senior executive positions ininternational business and finance organisations, including eight years inLondon where he covered executive roles for State Street Bank & Trust aswell as for HSBC.
Workshop #1
Have I Got News For You
The first workshop consisted of an interactive missing-word quiz that uses FT news headlines on issues that test the ethical legal judgement of the participants through recent and current moral dilemmas.
The headline reports the news of an ethical fail by a well-known business person or company.
Through the technique of story-telling, the activity aims to show the participants how ethical risks lie in every step of the way, and the consequences of ignoring ‘ethical red flags’.
Workshop #2
The Harvey Weinstein dilemma
For the second session, Michael Skapinker presented the story of Zelda Perkins, one of Harvey Weinstein’s victims in the late 1990s, who at the time was offered a settlement by Weinstein’s lawyers and a non-disclosure agreement. Nineteen years later, Ms Perkins told her story to the Financial Times and divulged what happened, revealing the terms of the NDA.
Working in teams, participants discussed and reflected on the role of a ‘just representative of the law’ should have been in this case:
❯ What are the ethical issues?
❯ What are the reputational risks here?
❯ What moral obligations does an employment lawyer have if criminal activity such as sexual assault is repeatedly alleged by employees?
❯ What about bullying and harassment more generally?
❯ What can we learn from the Harvey Weinstein experience?
Workshop #3
Ethics 101
In the third workshop, every participant of the programme was invited to take the MoralDNA, a personality profile designed to help people understand their moral values, how they prefer to make good decisions and do the right thing.
Prof Steare talked about how ‘Law, Love, and Logic’ (respectively: Rules, Outcomes and Principles) influence today’s global businesses. How do we deal with those principles as individuals and as professionals – and why? During his session, he also presented the MoralDNA™ test results and discussed with the participants their positions in respect to ethics in personal life and at work, and their perceived moral values.
Workshop #4
Client Dilemma
In the fourth session, groups are instructed to work on a case – involving a fictitious company seeking logging operation licences in an equally fictitious country – that stretches their attitude to
solving ethical dilemmas – covering.
The case description they base their discussions on also provides five main notions, each relating to a potential ethical red flag. Halfway through discussions, one final aspect is revealed which acts as a game-changer and confronts participants with the question of doing the right thing but risking losing a multi-million fee revenue client.
FT journalist Michael Skapinker used the headline generator to show how the words, language and sentiments they propose would look in a newspaper headline. This allowed participants to see how a misused word or phrase can be used against the company if shared on social media that – in a moment – can destroy the firm’s reputation.
Our Philosophy
What Makes it Unique
Delivering deep and current insights into real business-relevant topics, we will help your team stay abreast of technological, political or economic trends as they happen.
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World-Class Journalists & Professors
Learn from some of the world's most influential and well-connected Financial Times journalists.
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We design and deliver transformative learning solutions to some of the world's largest businesses.
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Next Steps
How we will work with you
Co-creation is one of the key principles of the Headspring approach. We don’t assume we have the answers – instead, we work with our clients to create and deliver a solution that meets its main goals and objectives. As part of this process, the next steps will include:
Connect
The first step is to connect with our corporate partnerships team. We will diagnose your needs and set a clear goal for your program.
Co-design
The second and most important step is to design a program that meets you business objectives and strategy in the short and long terms.
Bring to life
The third step is when we bring your program to life. Our team will be ready to ensure the plan is followed through and that objectives are met.
Measure impact
After the program, we will continue working with you to help you measure the results and the impact in your business.