We believe that leaders have a responsibility to contribute to a better society.
Purposeful leaders need to have strong visions and strategies, that are translated into ethical business practices. To lead a sustainable business, you need purposeful leaders. What this looks like will and does vary between different businesses and organisations. Below, we share an article on Unilever’s take on being a purposeful business – an important case in point, because one thing is clear: every business has the opportunity to choose to make a positive impact on the world.
The recent attacks on Unilever by some of its shareholders on the company’s focus on ensuring all of its brands are purposeful have stirred up a debate on the value of purpose in today’s world.
The case study provides a fascinating example to dissect and unpack the fundamental misunderstandings of how purpose should be accurately measured to truly reflect the long-term, multi-dimensional returns it creates.
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A virtual sustainable development programme designed to help leaders make a positive impact and maximise returns for business and society.
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A virtual leadership development programme about sustainable business with exclusive insight and expertise from leading Financial Times journalists.
Discover more →The world is changing. Together with this change, there has been a shift in the fabric of the role of business. Businesses today are expected to go beyond profit and act to make a positive impact on society, and those who don’t will simply fall behind.
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Read our insights on purposeful and responsible leadership.